Operations
A New Operating Model for Aurora Lane
Order lead times had doubled in two years as Aurora Lane scaled. We redesigned how work moved between teams instead of adding more people to the queue.
Client
Aurora Lane
Date
Services
Operating Model & Efficiency
Growth that slowed everything down
Aurora Lane had tripled revenue in three years, and lead times had doubled in the same period. Leadership's instinct was to hire more operations staff. Nobody had actually mapped where orders were getting stuck.
The situation
An order touched seven different teams before it shipped, with approvals at nearly every hand-off. Most of those approvals existed because of a problem from two years earlier that no longer applied.
What we did
Traced fifty orders end to end to find exactly where time was actually being lost.
Removed four approval steps that were protecting against risks the business had already outgrown.
Merged two teams whose hand-off was consistently the single biggest source of delay.
Gave one person clear ownership of the full order lifecycle, replacing seven partial owners.
The result
Average lead time fell from 11 days to 6 within one quarter — with no new hires, and no change to order volume.
Other projects
Even after the project is complete, we remain by your side, providing ongoing support and adjustments as needed.
